While making this connection seems like table stakes to many, I still see accounts that don’t leverage this powerful data-sharing connection. If you forgot to connect Google Ads and Google Analytics, check out this post. Being able to import first-party audience data from Analytics to Ads enables killer remarketing and ad optimization strategies.Creating a two-way data flow to get Ads data into your Analytics account and vice versa.Goals represent sessions that have completed a specific action, crossed an engagement threshold, or reached a certain page. Using configured goals that your organization has already agreed upon are important to save time and effort versus configuring new tracking tags for new search or display advertising effort.Why Do We Recommend Linking Google Analytics & Google Ads?Ĭonnecting data from Google Analytics (Universal edition) to Google Ads is one of the all-time great PPC lifehacks. Need a refresher? Check out our extensive feature overview, video explainer, & FAQ content for Google Analytics 4 Properties.

Now you are able to connect Google’s newest analytics tool, Google Analytics 4 Properties (formerly App + Web), to Google Ads. Teams that run paid advertising online benefit so much from having core website data. Organizations have a major opportunity when it comes to sharing data. 'Link it' is a popular refrain across Bounteous teams.

Google ads link